An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
It’s not an influencer scam. It’s popularity, and it matters.
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
U-Haul wants to make its customers famous and I love it.
It’s important to take a stand with your content, but what happens when you drive people away?
Social media policies are more important than ever. Is yours changing with the times?
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