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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Strong, consistent corporate values provide a North Star to guide marketers through perilous times.

Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

Is there any way to build a friendly brand community? These examples will help.

The most human commercial ever? Lessons for the new marketing era.


In a cookie-free environment, the B2B marketer needs new solutions.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

Does thought leadership come from a brand, a person, or a little of both?

There is a big difference between information and insight. Creating insights may win the day for content marketing!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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