Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Archive for the ‘Social Media best practices’ Category
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
Highlights from my #SMMW16 keynote speech
In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
3 Social media lessons I learned from my painful hospital stay
Mars Dorian reveals social media lessons he learned from his hospital stay. They will give you a new perspective on your approach.
7 Ways a small business can use social media resources wisely
This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big […]
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Five simple ideas to cut your blogging time in half
Not enough time to blog? Here are some great ideas guaranteed to cut your blogging time in half
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.