Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data —
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are
I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis. Always glad to be pushed in new ways! I’ve
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on
These five social media myths must stop now!
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