When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and […]
A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social web: To be effective in […]
I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big […]
What did it take for you to “get” Twitter? I was certainly in that vast number of people who resisted it. The first tweet I ever received was “It’s 4 […]
Where I live in East Tennessee black bears are a real fact of life. Actually, that’s one of the reasons I’ve remained here. In 45 minutes, I can be hiking […]
Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people just don’t like to participate. […]
“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]
Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Not enough budget and/or […]
One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening […]
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