Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to
A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social
I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several
What did it take for you to “get” Twitter? I was certainly in that vast number of people who resisted it. The first tweet I
Where I live in East Tennessee black bears are a real fact of life. Actually, that’s one of the reasons I’ve remained here. In 45
Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people
“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community
Every company is getting into blogging it seems but somany people seem to be struggling with it  What would you guess the biggest problem is? Not enough
One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data —
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