While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve […]
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.
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