Archive for the ‘Social Media Strategy’ Category

Need a keynote speaker? Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Follow Mark on Twitter, LinkedIn, YouTube, and Instagram Image courtesy Mid Journey

The 10 biggest marketing challenges have nothing to do with AI

Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!

Goodbye Google? Dissecting the role of AI and SEO

New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve […]

When Robots Care More: The Evolution of Human Empathy

Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

What we learned about marketing in 2024

2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.

New Research Shows That From Boomers to Zoomers, Authenticity Matters

Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.

An inside view of LinkedIn success

LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site.

DGAF: Why unhinged brands could be the safest marketing path

If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing.