Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Are you different from your competitors? You have two options, and maybe only one.
Watch each social media platform closely and you’ll see a predictable pattern emerge.
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
Asking this single question might be the key to bringing new lift to your marketing.
Planning is great but sometimes it helps even more to be naive.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
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