By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]
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The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
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Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
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Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.
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Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
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This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
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Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
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Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
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Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
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