Archive for the ‘Social Media Strategy’ Category

The economic value of human authenticity

We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.

The Real Reason Marketing Content is Getting Worse

A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.

Why We Will Need New CTAs in the AI Era

The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.

Are you really building a personal brand on TikTok?

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

The ROI of creators: An inspiring influence marketing case study

A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.

Beyond Imposter Syndrome

Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.

The new influencers beat traditional advertising effectiveness

Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.

The problem with social listening platforms and disconnected customers

Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.