Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
What’s the better social strategy? One global account or several local/regional social media accounts? We give you examples for this challenging debate!
Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
Is Twitter relevant? Dead or dying? A field of endless link spam? A new deep dive into the truth of Twitter may surprise you.
The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists
These social media lessons were learned the hard way! Don’t lost business over political leanings unless that is part of your core brand image.
Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
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