Archive for the ‘Social Media Strategy’ Category

The surprising NEW TRUTH about Twitter

Is Twitter relevant? Dead or dying? A field of endless link spam? A new deep dive into the truth of Twitter may surprise you.

How to find homegrown content marketing evangelists

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists

Heed these 3 social media lessons in politically-charged times

These social media lessons were learned the hard way! Don’t lost business over political leanings unless that is part of your core brand image.

Why the content marketing future is NOT in video content

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

3 Valuable lessons content creators can take from popular fiction

The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.