Archive for the ‘Social Media Strategy’ Category

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

3 Lessons I learned from my creative burnout

The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.

The three biggest social media problems are NOT social media problems

Diving into many common social media problems reveals the problems might not be related to social media activities at all

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

The right time to ignore popular marketing advice

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

To Prank or Not to Prank: The ROI of a Brand Hoax

An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

How to be strategically authentic

There’s pressure to show up on the web in an authentic way. But that might not be the best business decision. Perhaps we should be strategically authentic.