Archive for the ‘Social Media Strategy’ Category

Entering Protopia and a world of continuous marketing disruption

It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Content marketing strategy: Start with questions, end with insights

An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.

Three drastic marketing changes ahead for 2017

Mars Dorian shares three drastic marketing changes he’s making in 2017, making us consider the value of our own websites.

Your marketing strategy is not a decision. It’s decided for you

It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.

Three Types of Goals and KPIs Needed for Social Media Analytics

These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers