Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.
What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due
Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think
I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.
What is the balance between personal and professional on Twitter? How many accounts should you have?
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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