The hidden costs of social media conversation
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the […]
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the […]
I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my […]
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.
What is the balance between personal and professional on Twitter? How many accounts should you have?
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post […]
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]
Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario […]
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