Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.
What is the balance between personal and professional on Twitter? How many accounts should you have?
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient
Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like
I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true
I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest. This guy has a knack
ShipServ provides one of the most well known b2b social media case studies
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