Attention Economy 2.0 and the Impact on Marketing
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
Archive for the ‘Social Media Tools’ Category
I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Why CapCut might be the Gen Alpha social media app
CapCut is on the move and could be the next big social media app
How to measure the emotional tone of your content
Here is a fun and simple way to detect the emotional tone of your content.
Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
How to create a million new social media jobs
A million new social media jobs? Dennis Yu thinks this is probable and possible
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
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