Archive for the ‘social media’ Category

New research reveals Americans migrating to three social media platforms

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

Understanding Generational Social Media Preferences

Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

How to Make Super Bowl Marketing Magic Last All Year Long

You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.

Social media marketing lessons from my grandfather, the plumber

Has social media changed everything? Well maybe not if you consider these marketing lessons from my grandfather

A reasonable guide to reddit for marketers

With 234 million active users, every marketer need to be aware of reddit. With its unusual culture, you’ll find value in this guide to reddit for marketers

Deleting Your Social Media Business Page? Read This First.

When you just don’t have the time or resources to invest in your social media business page should you delete it? We discuss that and your other options.