Archive for the ‘social media’ Category

Good news for the economy might be bad news for social media

Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]

What the $200 Million Tweet Can Teach You About Personal Influence

Don’t look to your number of Twitter followers to build social media power. Look at RELEVANCE.

PeerIndex Founder reveals social marketing developments

The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.

Creating an inclusive social media event

It’s time to break the “glass ceiling” of traditional social media events. Social Slam is an event that features world-class content at a low price.

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

Are you ready for Return On Influence?

We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend

Klout rants are becoming a cottage industry

Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?

A broken heart for the social media community

My friend Trey Pennington, one of the most popular figures on the social web, committed suicide today. I have been trying to figure out how to deal with this tragedy. I’ve […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.