Archive for the ‘social media’ Category

PeerIndex Founder reveals social marketing developments

The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.

Creating an inclusive social media event

It’s time to break the “glass ceiling” of traditional social media events. Social Slam is an event that features world-class content at a low price.

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

Are you ready for Return On Influence?

We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend

Klout rants are becoming a cottage industry

Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?

A broken heart for the social media community

My friend Trey Pennington, one of the most popular figures on the social web, committed suicide today. I have been trying to figure out how to deal with this tragedy. I’ve […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Why Chris Brogan is invincible

I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored posts, he is our canary […]

An easy way to explain the social web. Really!

I’m often asked to explain the social web … in three minutes or less. Difficult! But I’ve come up with a simple way to describe the importance of social media […]