Archive for the ‘social media’ Category

Who’s responsible for social media addiction? Me and you.

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

AI Won’t Kill the Experienced Marketer’s Career. It Will Propel It.

David DeLallo examines how AI will help a marketer’s career – not hurt it.

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

Why Threads won’t work without Gen Z

Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

Diving into the bizarre and secret world of luxury brand marketing

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.