Archive for the ‘sociology’ Category

When Social Media Piranhas Strike

When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.

How to be strategically authentic

There’s pressure to show up on the web in an authentic way. But that might not be the best business decision. Perhaps we should be strategically authentic.

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.

Three ideas to end the social media poison

The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.

The True Meaning of Hustle

Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?

Finding the right “authenticity level” for your brand

There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.

A business case for diversity in digital transformation

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

5 Marketing Lessons I learned from the dystopian “Black Mirror”

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

The true goal of influence: Persuasion

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.