Is social media engagement still a thing?
Remember when social media engagement was important? Trends may indicate otherwise.
Archive for the ‘The Marketing Companion’ Category
Four reasons why traditional book publishing is dying (and what’s next)
A discussion of a new book publishing model and a behind the scenes look at The Content Code
How to change your company culture for marketing success
Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?
Don’t block me bro: Internet ad blocking takes hold
Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?
Social Media in the workplace. Who needs it?
Is social media in the workplace a right?
Under-used social media platforms (and more)
Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms
A story of Internet haters, trolls and malcontents
How to handle Internet haters, trolls and malcontents
Google Pants and 10 Hilarious Highlights from The Marketing Companion
A year-end round-up of comic highlights from The Marketing Companion, Including Google Pants and social media book titles you will never see
What’s next for digital marketing?
Looking out for digital trends — what next for digital marketing?
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