Archive for the ‘The Marketing Companion’ Category

The first voice-synthesized podcast episode

When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

The marketing pillars of our future

Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.

Is it time for you to try messy marketing?

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!

The Generosity Paradox: Why Corporate Giving Can Be Perilous

Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.

Is it possible to achieve human marketing at scale?

We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!

Gen Z Exposed

What happened at the first-ever conference developed for Gen Z? It’s Gen Z exposed! Mark Schaefer and Sara WIlson report on this up close and personal connection with the new taste-makers.

A personal view of the AI impact on marketing

AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.