Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Archive for the ‘Word of mouth marketing’ Category
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
The Best Resource for Growing Your Business is Right in Front of You
Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.
The most human company wins: A case study
To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
All signs point to this one marketing mega-trend
We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.
The Marketing Companion Podcast
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