The most important mantra in all of marketing has always been: Know your customer. Marketing success is built on understanding human nature and the quirks of the decision-making process.
What does it mean for our profession when human nature is under reconstruction?
When the psychology we’ve relied on for decades is being rewritten in real-time?
Artificial intelligence isn’t just changing how people shop, search, and scroll. It’s rewiring how they think, feel, and connect to our brands.
Mark Schaefer covers this exciting and under-reported topic in a new book “How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Act.”
Within the first two weeks of publication, the book hit number one in six Amazon categories:
- Startups
- Smal business marketing
- Marketing & Consumer Behavior
- Web Marketing
- E-Commerce
- Selling techniques
Many authors are writing about AI prompting, transformation, and productivity hacks. But here’s what nobody’s talking about: Our customers aren’t just adopting new technology. They’re becoming different humans.
As marketers, this should make us sweat. Humans are changing. If we don’t understand the people we’re trying to reach, we’ll be shouting into the void.
A new kind of human requires a new type of marketing playbook. That is what you’ll find with this new book.
