Social Media Overload — Thoughts on Hitting the Wall.
Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How […]
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Can The Shirtless Old Spice Guy pull off a marketing miracle?
Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one […]
Want to “go viral?” Think again!
Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I followed with tradition and posted […]
Three new social media myths that MUST STOP NOW
A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social web: To be effective in […]
Meet the captain of the world’s first viral marketing success
Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? It was just five years ago. YouTube was brand new. Facebook was just […]
TV news anchor masters the social web to connect with viewers
One of our local news anchors, Tearsa Smith, has done a masterful job using the social web to connect to viewers in a personable, accessible manner. She’s a best practice […]
The next social media imperative: Defining YOU
Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I wan? Was I fun? From […]
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