Amazon Advertising and the Implications for Digital Marketing
Amazon reported a 130% increase in revenue from their advertising business and that didn’t go unnoticed. Here’s what Amazon advertising means for marketers.
Amazon reported a 130% increase in revenue from their advertising business and that didn’t go unnoticed. Here’s what Amazon advertising means for marketers.
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
While the social marketing department is growing by leaps and bounds, additional responsibilities are leaving many departments severly under-resourced.
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.
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