How to hire an influencer for your business
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
Most people view social media feeds with jealousy, but a story of a stressful week reminds us all that we are equal in our human condition.
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
The world is moving to blockchain. But the rules and roles a radically different now. What is the meaning of marketing in a blockchain world?
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
When crafting a social media presence being found might seem great–but are you opening up opportunities for a social engineering attack?
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