The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
You can fake your way to social media celebrity but is that sustainable?
Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Everyone knows Snapchat is not an easy network to tackle, but Ghostcodes will help you build an audience over time.
The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.
Let’s rise above the Snapchat feeding frenzy to consider a more balanced perspective on the opportunity. Can you use Snapchat for marketing?
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
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