As it sails into the sunset, thoughts on why Klout mattered
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?
If you’re feeling a little underpaid in your current social media role and are looking to spread your wings into the crypto and blockchain industry, this is an actionable guide to rapidly learning all you’ll need to know about crypto social media marketer.
Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?
Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.
A growing portion of the economy is coming from entrepreneurs stepping into the gig economy. Here are three best practices to help you get started out right.
Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don’t. There is an attitude of intolerance embedded in the hustle culture.
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Many big brand names are moving all of their marketing activities in-house. Even so, there are two other options to consider. Should you consider a hybrid team or outsource your marketing? Here’s a look at all three options.
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