Connecting personal branding, your online network, and business value
Is personal branding still relevant and how does it connect to real business value?
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Mobility, mobile commerce, and the worst apps in the world
Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.
Ello and the weird economics of social media
Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms
Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
What are the boundaries of inbound marketing?
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
Coming clean on Facebook reach
Unpacking data collected over the last year in search of the truth about Facebook reach
The Time for Twitter is NOW
With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.
Would you erase yourself from Google search results?
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
Is there a business disruption strategy?
All the world wants to be disruptive, it seems. There are even disruption conferences. But can this really be a business disruption strategy?
The Marketing Companion Podcast
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