Four reasons why traditional book publishing is dying (and what’s next)
A discussion of a new book publishing model and a behind the scenes look at The Content Code
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
A discussion of a new book publishing model and a behind the scenes look at The Content Code
Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?
Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?
Is social media in the workplace a right?
Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms
How to handle Internet haters, trolls and malcontents
A year-end round-up of comic highlights from The Marketing Companion, Including Google Pants and social media book titles you will never see
Looking out for digital trends — what next for digital marketing?
Is Facebook the real world? An examination of how Facebook changes our behavior
Why not tune into the world’s most entertaining marketing podcast!
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