Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Every option to make money from your content

The marketing landscape has changed so dramatically. How have the rules changed to make money from your content?

Social Media Believe it or NOT!!!

The world is filled with amazing data and statistics but these will blow your mind. It's social media believe it or not!

Tee it up. Six digital marketing rants

There's nothing like some good spam to start your day. It's time for a few digital marketing rants on the latest edition of The Marketing Companion.

The future of blogging and online publishing

Is blogging dead? No, but the state of online publishing is shifting, dramatically. Mitch Joel and Mark Schaefer explore the future of blogging

Are marketers becoming redundant?

There is no career that has been transformed more quickly and more dramatically by technology than marketing. Are maketers becoming redundant?

Navigating the shifting sands of Facebook marketing

Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends

It’s time for you to start a podcast

An overview of podcasting: why marketers should podcast, and tips on how you can start a podcast.

How to know when it’s time to call it quits

Statistics show that most new business ventures fail. How do you know when it's time to call it quits?

The seedy underbelly of advocate marketing

The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?