Six extraordinary marketing trends for 2014
Six extraordinary marketing trends for 2014 are highlighted in this podcast from Marketing Companion hosts Mark Schaefer and Tom Webster
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Sponsored Content: Edge of integrity or the salvation of advertising?
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
The future of podcasting. Will video kill the radio star?
The future of podcasting — Will video kill the radio star? In this Marketing Companion episode, Mark Schaefer and Tom Webster look at fascinating new research on podcasting.
The number one business opportunity in marketing today
Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
What does it take to start a blog these days?
It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?
Will this be the savior of the news media?
A few years from now, we may look back at August, 2013 as the “Jeff Moment” that transformed media as we know it.
Is Google Glass the future, or does it just make you look like a dork?
Wearable technology like Google Glass seems like an amazing opportunity for marketing, education, entertainment and connection. Or is it?
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