Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

The real problem with real time marketing

Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business

The future of content marketing strategy

In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing

Why Americans are secretly furious with marketers

A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.

A strategy to keep up with marketing change

How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts

What are the most important social media platforms for business? 

What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.

Lions and Tigers and Buyer Personas … Oh My

In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.

What you need to know about emerging content forms

Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.

Maybe your podcast is not a podcast

New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential

Is social media engagement still a thing?

Remember when social media engagement was important? Trends may indicate otherwise.