Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

What’s next for digital marketing?

Looking out for digital trends -- what next for digital marketing?

How Facebook changes our behavior

Is Facebook the real world? An examination of how Facebook changes our behavior

Connecting personal branding, your online network, and business value

Is personal branding still relevant and how does it connect to real business value?

Mobility, mobile commerce, and the worst apps in the world

Mobility, not just "mobile" may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world's worst apps.

Ello and the weird economics of social media

Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms

Social media, authenticity and the human brand

What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?

What are the boundaries of inbound marketing?

What are the boundaries of inbound marketing? News Hubspot spurs a debate.

Coming clean on Facebook reach

Unpacking data collected over the last year in search of the truth about Facebook reach

Would you erase yourself from Google search results?

In this edition of The Marketing Companion, we cover the "right to be forgotten," LinkedIn Blogging, Buyer Personas and more