Rediscovering the OG Fundamentals of Marketing
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
Wide Range of AI Signals Will Determine Purchasing Recommendations
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.
New research points to the emerging “AI Frontier Firm”
Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.
Goodbye Google? Dissecting the role of AI and SEO
New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve secured two customers through AI. So, how is this going to work? It seems that Google is in trouble, but how can you bet against […]
How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
Four excuses for boring content that must stop NOW
Enough with the excuses! These four ideas will help you overcome boring content for your business.
Five Ways to Disrupt Yourself: The Fight for Relevance
To remain relevant, you have to disrupt yourself through a process of constant re-invention.
Before you spend money on content promotion, read this
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.