It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.
Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.
New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve […]
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
Does thought leadership come from a brand, a person, or a little of both?
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
Enough with the excuses! These four ideas will help you overcome boring content for your business.
To remain relevant, you have to disrupt yourself through a process of constant re-invention.
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