The first voice-synthesized podcast episode
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
A personal view of the AI impact on marketing
AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
The race to embrace AI might overwhelm ethical considerations
The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!
A profound discussion on the AI threat to creativity
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Five significant trends that point to marketing’s future
Marketing’s future could go anywhere, but here are five trends that could determine our future.
New AI application enables conversations with the dead. Sort of.
A new A.I. project enables realistic conversations with the dead. Will this help or hurt humanity?