Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.
Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
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