Re-Energize Your Blog: 10 Tips You Didn’t See Coming

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. […]
15 Years On, Five Ways Blogging Changed My Life Forever

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
The best blog posts of 2023

From AI to Gen Z, here are the best blog posts of 2023.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
The 10 most impactful blog posts of the year

These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

Everybody Writes by Ann Handley inspires us to be better through actionable and unique content ideas.
How to measure the emotional tone of your content

Here is a fun and simple way to detect the emotional tone of your content.
Five things I would do differently if I were starting over

How would I adjust my career if I were starting over?
How to overcome your fear of being honest and open in your content

Once I overcame a fear of being honest, my content fortunes changed forever
Pivoting my content strategy in an age of disruption

Pivoting my content strategy was not an easy decision, but it’s time for a change.