How to keep from being Cracker Barreled
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
The end of brands, or the end of common sense?
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Learning From 100 Years of the World’s Greatest Brand
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
Is the idea of “brand” constant or evolving?
A brand used to be what we told you. Today, it is what consumers tell each other.
Three Marketing Slogans I’d Change For The Better
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.