Sometimes not having a strategy is the best strategy
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
Posts Tagged ‘business strategy’
Establishing a global social media foothold (video)
If you can’t see the video above, please click here: Mark Schaefer interviews Dr. Jon Buscall. What if you had the opportunity to establish yourself as a pioneering voice of authority […]
When did we forget about strategy?
Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that […]
Kernels of truth on social media marketing
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked […]
Get out your dancing shoes, it’s time to blog
Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally […]
How social media can hurt business relationships
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]
Research shows small business owners struggle with Twitter
The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who have mastered it are seeing an advantage. The expansive […]
Is this the end of the social media purists?
I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard. One of the social […]
Will an economic recovery pummel social media?
I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … […]
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