How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
To achieve a high price, you don’t always need high quality
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Marketing inspiration from the most creative city in the world
The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.