State of the Nation: Brand Communities
Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Reflecting on the most rewarding marketing experience of my life
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a fast-changing world. The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely […]
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
Progress anxiety, Facebook culture, and baby animals
Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.
The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Why Home Depot (and your business) needs to re-capture its marketing mojo
Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.
Five ways the “attention economy” is driving your business
If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.