Marketing, Journalism, and Truth as Competitive Advantage
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
Posts Tagged ‘content marketing’
How do you make your content go viral — offline?
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]
The Seven Elements of Smart Content
What is smart content and why is it important today?
Content marketing is not enough — The fulfillment gap
Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using […]
8 Big Ideas to Drive B2B Buzz
A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of […]
Content Marketing is not Journalism
Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute […]
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