Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Posts Tagged ‘content marketing’
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
The economics of becoming a keynote speaker
Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.
Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
The glorious potential of “what if”
“What if” used to be the most read phrase in the creative process but that is changing, thanks to tech breakthroughs.
Content marketing simplified
Most people over-think content marketing or dive in without thinking at all. It doesn’t have to be that hard. Here is a view of content marketing simplified.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
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