content marketing Tag Archives - Page 9 of 30 - Schaefer Marketing Solutions: We Help Businesses {grow}

You’re not wasting your time by dreaming: Four lessons in staying creative

Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

The best SEO book in the world? A surprising discovery.

The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.

Why inbound marketing costs inevitably increase over time

Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

How to make the Content Marketing Hierarchy of Needs work for your business

Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

The Content Consistency Imperative

It’s tempting to take a break from the frenzy of content creation, but as the author learned, content consistency is key. In fact, it’s more important that genius or having that big idea.