Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Insights into new media trends on podcasting, social media, and smart speakers
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
Facebook bombshell: It has stopped growing.
New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
New insights into online radio, podcasting and Google +
Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast
Why Instagram will be the next big social media platform
New research indicates that Instagram is poised for a big take-off. Will it be the next big thing?
8 Shocking New Social Media Facts
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
New research shows Facebook impacting behaviors in formative years
An incredible 80% of young Americans place Facebook as a centerpiece of their lives, and the implications are profound.