Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Learn to create effective content by putting it through the RITE test
It’s tough to stand out today but you can give yourself the best shot by learning to create effective content through the RITE method.
37 Big Data Case Studies with Big Results
Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.
Content marketing strategy: Start with questions, end with insights
An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.
Case Study: Using influencers to quickly build an audience for your content
Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.
Your marketing strategy is not a decision. It’s decided for you
It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.
Do you have to be a great writer to be a great blogger?
Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.
What is the role of content marketing in an ad-free world?
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
Cutting, pasting, and going to court. Know your copyright rights
Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone