How to choose a personal branding theme when you have diverse interests
Choosing a personal branding theme is essential on your journey to become known. That can be tricky if you have diverse interests and passions. These guidelines will help you.
The blogger’s end game: Setting my sights on Keith Richards
We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.
The end of boring content: A call to belong
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
Is a college marketing degree worthless?
Students who want to be in marketing today face a dilemma. They need a degree to get a job but most of the marketing courses and teachers out there are terrible. Is a marketing degree worthless?
The business imperative for building your brand on rented land
“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.
What to do when your company is “sell sell sell” and won’t allow human content
Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.
Your social media strategy plan: Where do you START?
A step-by-step guide to getting a social media strategy started in your company.
Why the future of content marketing is revealed in Game of Thrones
In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!