evergreen Tag Archives - Page 3 of 31 - Schaefer Marketing Solutions: We Help Businesses {grow}

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

How to choose a personal branding theme when you have diverse interests

Choosing a personal branding theme is essential on your journey to become known. That can be tricky if you have diverse interests and passions. These guidelines will help you.

The blogger’s end game: Setting my sights on Keith Richards

We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.

The end of boring content: A call to belong

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.

Is a college marketing degree worthless?

Students who want to be in marketing today face a dilemma. They need a degree to get a job but most of the marketing courses and teachers out there are terrible. Is a marketing degree worthless?

The business imperative for building your brand on rented land

“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.