evergreen Tag Archives - Page 4 of 31 - Schaefer Marketing Solutions: We Help Businesses {grow}

Three reasons why your corporate storytelling just won’t work any more

While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Five questions to answer before creating an online course

Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.

Five reasons to be enthusiastic about the future of social media marketing

There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.

My client burst into tears. And that was a very good thing.

My client burst into tears. I knew we were making progress. How the secret of unexpected emotions can lead to breakthrough ideas.

Five golden lessons from writing 2,000 blog posts (and counting)

I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.

To dramatically increase creativity, slash your budget in half

Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

Preparing for Your Future Marketing Career

The new marketing career: What do you need to do to remain relevant?

Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.